Why we believe it’s worth going local.

We think it is such a good idea but it’s certainly not a new one. And you don’t need to be a high earner to start going local. We think that there is so much to be proud of here in North Wales and want people to be aware of at least some of what is on offer.

Your Hwb focuses on encouraging local residents to use, buy, shop and stay local, creating a positive boost to local enterprises and communities. Wherever possible, we want to encourage local people to make use of the businesses, products, services and activities that are right on their doorstep throughout the year, not just the tourist season.

Conwy County’s recently published Economic Growth Strategy has identified that Conwy’s business base is dominated by small and medium enterprises (SMEs), particularly at the micro end, with 73.7% of enterprises having 0-4 employees. It describes Conwy’s strength is in the diversity of the small businesses that operate within the county and the expertise and quality products/services they deliver. Similar stories must exist for Gwynedd, Anglesey and Denbighshire, its surrounding county neighbours.

Changing just a little of your weekly spending habits and spending a little bit of money locally can have a huge impact on local jobs and businesses. Doing so benefits the local economy, gets people talking and brings communities together – there are no losers in this simple equation.

Shopping local in a rural area like Conwy in North Wales is far more of a challenge than it would be in a large city or busy town. For example, from our front door, it’s a 16 mile round trip to a large supermarket, and there is just one local butcher, no green grocer and one bakery close to hand. This makes it so convenient to do one shop in one place – you can choose from the Co-op, Tesco, Asda, Lidl, Aldi, Morrisons or Waitrose. All big one-stop supermarket brands. But there are also lots of good small local producers operating in our area who make, sell and can deliver produce such as milk, veg boxes, cheese, meats, bread and eggs to a local shop or even your front door.

It’s the same for local tradesmen and services. They may not be well advertised, often word-of-mouth is the best way of tracking them down. The good ones are likely to be busy because they are good. But if you do employ a local tradesman, again this is helping a local business to thrive.

Food for thought

It’s worth going local for at least some of your groceries, services or even gifts because:

  • Your spending will boost the local economy. Research on spending by local authorities shows that for every £1 spent with a small or medium-sized business, 63p remained in the local economy. This compares to 40p with larger businesses.
  • The more we invest in our local economies by buying products, the less subsidies are needed and the more jobs can be created. In our post-Brexit world, this point is very relevant to our Welsh economy.
  • It’s more ethical. Cut air miles. Reduce packaging. Increase the quality of the produce your family consumes. When you shop at a local butcher, baker, farm shop or veg box supplier, it is likely that a good percentage of the produce they make and sell has had a short field-to-fork journey. And if it is fresh, it is likely to be higher in nutrients. It might be a little more expensive because small businesses don’t have the bovver-boot clout of a large business to demand low wholesale prices; but, you could off-set this by introducing some meat-free days and making sure your food wastage is kept to an absolute minimum.
  • Local shops often support local artists and designers, food producers and growers so you are likely to be buying products which are unique to your area; they are often very innovative as well and likely to be receptive to new ideas and requests.
  • Going local helps to build communities. Cafes, craft shops, local libraries, local venues often create custom by hosting local events – knitting clubs, drama societies, fitness sessions, history talks. If these local businesses and community spaces are not supported, local groups can disappear as well.
  •  A local business might give you a better deal or some sage advice. Small businesses often use their discretion to reward regular customers. We know right here in Llanfairfechan of local traders saving customers significant amounts of money by providing good advice that larger companies failed to divulge.
  • Try before you buy. A small friendly business is more likely to allow you to sample goods before buying – borrowing carpet swatches to test out in your home; testing riding a bike for a week before you make your mind up about whether its the right one for you; sampling a slice of cheese before buying a whole piece. Small things but from a customer perspective, they can make all the difference.

Just a few reasons why it’s worth going local. Give it a go? We can all benefit.


Making people happy

Stories from the people who use Your Hwb.

Great mag, servicing the area well. Lots of nice feedback from our ad in here

Cai Ross Paysanne, Deganwy

Thanks for organising my advert in the Hwb, I have gained a lot more local work due to advertising. I will definitely be advertising in future copies.

Moya Roberts Owner, Maid 4 Wales

Congratulations & well done on your first publication. It is very well thought out & interesting. I am a pensioner & have lived in the village for 28 years. I found Your Hwb very informative.

M.P. Llanfairfechan

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